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Have you heard of the KISS Principle? Complexity is easy. Anyone can add more elements, more colours, more functionalities. What's difficult—what's truly creative—is knowing what to remove. When Kelly Johnson, an engineer at Lockheed (creator of iconic military aircraft), challenged his team to design aircraft that could be repaired in the field with basic tools, he was being strategic. His KISS principle remains the compass that modern digital design needs. What the KISS Pri

A reflection on being called “lucky” and the unseen battles, therapy, study and resilience that shaped my journey across four countries.

After years of exploring design, tech, and marketing, I’ve finally found the path that connects them all: Web Development. This master’s isn’t just another qualification, it’s the milestone that brings together creativity, structure, and purpose to create meaningful digital experiences.

From Good to Great The story no one really tells about changing paths For years, I trained in customer experience, digital strategy, and...

Brand Management In Brand Management , maintaining consistent messaging and a cohesive brand identity is a cornerstone of success. While...

User Centricity in the Digital World In today's digital age, user experience (UX) has become a crucial factor in the success of any...

Explore the realm of digital project usability assessment beyond user testing. Dive deep into optimizing user experiences for success.

innovate to generate impact If you are an ambitious professional, someone who seeks to leave a lasting mark in their work environment and...