From Marketer to Web Designer: Why It Wasn’t a Leap, But an Evolution

América Bernal
28 jul
2 Min. de lectura

The story no one really tells about changing paths

For years, I trained in customer experience, digital strategy, and UX design. I worked with big brands, startups, and nonprofits. I’ve always loved brand storytelling, purposeful design, and understanding people beyond the data.But deep down, I craved more creative control, more autonomy, and more depth in every project.

That’s when I realized web design wasn’t a career change — it was a natural extension of everything I’d been doing.

The foundation was already there: strategy + people + storytelling

Everything I learned in marketing — from positioning and segmentation to brand voice and multichannel campaigns — became the backbone of my first web projects.I wasn’t designing for aesthetics alone, but to meet real goals: build trust, connect with the right audience, and support decision-making.

My UX background helped me understand how people navigate, what frustrates them, what motivates them, and how to create clear, human-centered experiences.

Starting my agency was an act of alignment

When I launched Creatiloom, I realized all those years had been preparing me for this. Building my own agency allowed me to bring together strategy, branding, web design, and user experience — all in one place.

Now, I don’t just build websites. I create spaces that show who you are and why it matters. To me, that’s more than design. That’s structure with purpose.

It wasn’t a leap. It was a natural evolution.

If you're thinking about shifting your career focus, here’s what I’ve learned:You don’t always have to “start from scratch.”Sometimes it’s about reorganizing your pieces, connecting your dots, and honoring your journey.

Change isn’t abandoning. It’s integration.