About Me
Get to know a bit more about my journey, what I specialise in, and the kind of projects that light me up.
Hello !
I'm América, a creative mind with a purpose.
Welcome to this space. A vibrant mix of ideas, stories, and projects shaped by curiosity, clarity, and meaningful purpose. Keep scrolling and discover more About Me!
My Story
Where purpose meets experience, and the journey in between.
Core Threads of My Career
Early Spark
Since I was a child, I’ve felt connected to both creativity and strategy. I’ve always been curious about what makes some brands unforgettable while others fade away.
My Path
Over time, I realised that what drives me is building with intention and finding purpose in what I do. This led me to prepare through hands-on experience and formal education, completing degrees in Marketing, Business, Digital Strategy and Web Development.
Working with globally minded brands expanded my perspective. I came to believe that innovation, customer insight and the soul of a brand should be at the heart of any business. Living abroad taught me to connect with people across cultures in a more intentional way.
My Work With Purpose
Today, I help businesses build brands that feel honest and memorable, communicate clearly, and grow communities around what they truly stand for. On this website, I share what I’ve learned in the hope that it sparks curiosity and clarity. And at the end of the day, I’m just a creative soul who still believes in meaningful work and beautiful ideas.
Academic foundation
Marketing, Business, Strategy and Web Development
Cross-cultural journey
Lived and worked in Mexico, USA and Europe
Diverse industry experience
Travel, tech, hospitality and finance
Global brand exposure
Working with internationally minded teams
Values & Hobbies
The things that light me up, inside and out.
What I Stand For
When I’m not building digital experiences, I turn to the little things that bring me joy: books that move me, walks that clear my mind, photos that capture stories, and colours that feel like home.
Conscious Evolution
I embrace change with awareness. Reinvention is not a trend, it's a practice of alignment and growth.
Purpose
I believe in doing things with meaning. I’m driven by meaning, intention and long-term vision.
Human Connection
Empathy is my compass. I value honest conversations, cultural depth, and building meaningful bridges.
Truth with Beauty
I believe in expressing truth with grace. Beauty is how I tell stories, not decoration, but soul.