About Me
Get to know a bit more about my journey, what I specialise in, and the kind of projects that light me up.
Hello !
I'm América, a creative mind with a purpose.
Welcome to this space. A vibrant mix of ideas, stories, and projects shaped by curiosity, clarity, and meaningful purpose. Keep scrolling and discover more About Me!
My Story
Where purpose meets experience, and the journey in between.
Core Threads of My Career
Early Spark
Since I was a child, I’ve felt connected to both creativity and strategy. I’ve always been curious about what makes some brands unforgettable while others fade away.
My Path
Over time, I realised that what drives me is building with intention and finding purpose in what I do. This led me to prepare through hands-on experience and formal education, completing degrees in Marketing, Business, Digital Strategy and Web Development.
Working with globally minded brands expanded my perspective. I came to believe that innovation, customer insight and the soul of a brand should be at the heart of any business. Living abroad taught me to connect with people across cultures in a more intentional way.
My Work With Purpose
Today, I help businesses build brands that feel honest and memorable, communicate clearly, and grow communities around what they truly stand for. I share what I’ve learned in the hope that it sparks curiosity and clarity.
I'm also part of CIM and Digital Women.
Academic foundation
Marketing, Business, Strategy and Web Development
Cross-cultural journey
Lived and worked in Mexico, USA and Europe
Diverse industry experience
Travel, tech, hospitality and finance
Global brand exposure
Working with internationally minded teams
Creative Hobbies
Purposeful creativity, empathy and curiosity shape the way each of my projects takes form. This is where balance and clarity meet to keep my ideas flowing.
Whether through digital strategy, branding or web development, the goal is always the same: to turn ideas into something real and useful.
I admit it, quiet moments, time alone and slowing down help everything fall back into place and allow me to reset, ready to face new projects and collaborations. If that resonates with you, feel free to reach out.
